Here’s the coolest thing about the ‘People Also Ask’ box on the Google SERP.
Add this to your content creation process.
The ‘People Also Ask’ section contains,
Questions from your target audience who are trying to solve a problem
Questions arising directly from the source – Google
Best part – contains trending long-tail keywords.
The coolest thing:-
When you click one question, it will show you a different set of more follow-up questions underneath. Each time you choose, you get more to choose from with different intents or topics.
How your content can directly answer the search query, will be key to engaging with that audience and making it stand out from all the noise around.
This is where you can build the foundation of your content strategy:
𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗹𝗼𝗻𝗴-𝘁𝗮𝗶𝗹 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 + 𝗤𝘂𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁𝘀 = 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗱𝗲𝗮
Convert that idea into a Youtube video, blog, social media posts, and so on.
You can benefit from it in two ways;
1. You’re content is valuable and actionable as you’re solving a live problem instantly.
2. You have the chance to rank on Google. [Keeping all the other SEO aspects in check as well]
This section is an under-utilized resource and should be in your content marketing game as it comes directly from the source.