The brand
Mānuka Health
New Zealand-based company renowned for its production of pure Mānuka Honey and related bee products. They are a global brand serving regions like the US, Australia, and APAC with a focus on health and wellness.
The brief
Content Management for Mānuka Health
I’ve been assigned the role of crafting copy, overseeing creative direction, and curating conversion-focused content for Mānuka Health. This responsibility was crucial for assisting other team members to effectively implement marketing strategies and drive revenue targets.
The services
What I Did at Mānuka Health
Here’s a breakdown of the services I offered for propelling the brand’s narrative, strategic goals, and growth in the digital marketing space.
Promotional Marketing Plan & Direction
The creatives were aligned with target audience’s interests, and brand guidelines.
Content Marketing & Calendar Management
Quarterly content calendars synced with seasonal trends to drive targeted KPIs.
Lead Generation Marketing Strategies
Campaigns to gather first-party data and acquire new high-quality leads.
SEO Focused PDP Optimizations
Constantly updating PDPs as per SEO-approved content and shopping behaviour.
Creative Campaign Planning & Marketing
Campaign planning to boost awareness, engagement, and conversions.
Website Content Optimizations
Supporting the Dev team with optimization efforts to enhance the shopping experience.
Landing Page Creation
Building high-converting landing pages to boost conversion rates.
Link: Mānuka Honey for gut health
Email Marketing & Creative Direction
Assisting the CRM team with plan and creatives to drive repeat purchases.
UGC Strategy & Influencer Scripts
Working directly with client to strategize UGC content to drive conversions.
Digital Growth Hacks
Implementing growth hacks like bundling for enhanced AOV.
Target markets
I’ve strategically driven brand presence and growth for Mānuka Health through effective content marketing for these markets.
US
AU
NZ
JP
HK