Sadly, many brands get this wrong when marketing their business
Brands lose at poor brand messaging and a confusing copy.
Your competitor has an average product and is pricier than yours, but if their message has clarity and shows their customers exactly what they are going to expect, get ready to lose.
Let’s take shopping at Amazon for instance.
While you’re searching for a product online, you stumble upon a product image that caught your attention, and the next thing you look forward to is the ‘reviews/ratings’ section.
You have zero ideas what the headline is all about [as it’s all filled with jargon and irrelevant data], but when you scroll down in the review section, your doubts get clarified.
You know what to expect from the product.
Customer reviews are easy to read and simple words with a personal touch, help you in your buying decision. [Directly proportional to sales]
It’s the same way.
What if the problem is not the product?
𝗪𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘆𝗼𝘂 𝗧𝗔𝗟𝗞𝗘𝗗 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁?
If you fail at this basic step, you are only going to confuse and drive your future customers away. [Like the image]
Stories, Messages, Brand voice…. all contain words.
Words matter. Words move people.
But they can also clarify or confuse, wonder, jeopardize, or help.
🚀 That’s where a copywriter comes into play.
It isn’t just about writing words.
Anybody can do it, even your CEO or office janitor.
It’s about choosing clear, simple, and right words;
🏆 converting them into compelling copy
🏆 that hooks your audience
🏆 converting more customers
🏆 and keeps existing customers returning back.