The brand
Mānuka Health
New Zealand-based company renowned for its production of pure Mānuka Honey and related bee products. They are a global brand serving regions like the US, Australia, and APAC with a focus on health and wellness.
The brief
Content Management for Mānuka Health
I’ve been assigned the role of crafting copy, overseeing creative direction, and curating conversion-focused content for Mānuka Health. This responsibility was crucial for assisting other team members to effectively implement marketing strategies and drive revenue targets.
The services
What I Did at Mānuka Health
Here’s a breakdown of the services I offered for propelling the brand’s narrative, strategic goals, and growth in the digital marketing space.
Promotional Marketing Plan & Direction
![Subscription campaign](https://amreennazeer.com/wp-content/uploads/2024/01/1200X1200_NoRaw.png)
![Sale](https://amreennazeer.com/wp-content/uploads/2024/01/AutumnSale_Artwork3-1.png)
![Woman pouring honey in cup](https://amreennazeer.com/wp-content/uploads/2024/01/AutumnSale_Artwork3.png)
The creatives were aligned with target audience’s interests, and brand guidelines.
Content Marketing & Calendar Management
![BFCM Sheet](https://amreennazeer.com/wp-content/uploads/2024/01/USE-CODE-SAVE30-3.png)
![CRM Plan](https://amreennazeer.com/wp-content/uploads/2024/01/USE-CODE-SAVE30-5.png)
Quarterly content calendars synced with seasonal trends to drive targeted KPIs.
Lead Generation Marketing Strategies
![](https://amreennazeer.com/wp-content/uploads/2024/01/Lead.png)
Campaigns to gather first-party data and acquire new high-quality leads.
SEO Focused PDP Optimizations
![](https://amreennazeer.com/wp-content/uploads/2024/01/squeezy-1.png)
Constantly updating PDPs as per SEO-approved content and shopping behaviour.
Creative Campaign Planning & Marketing
![campaign](https://amreennazeer.com/wp-content/uploads/2024/01/campaign.png)
![mom](https://amreennazeer.com/wp-content/uploads/2024/01/mom.png)
![mom1](https://amreennazeer.com/wp-content/uploads/2024/01/mom1.png)
![new](https://amreennazeer.com/wp-content/uploads/2024/01/new.png)
Campaign planning to boost awareness, engagement, and conversions.
Website Content Optimizations
![Optimizing homepage for promotions](https://amreennazeer.com/wp-content/uploads/2024/01/AutumnSale_Artwork3-2.png)
Supporting the Dev team with optimization efforts to enhance the shopping experience.
Landing Page Creation
Building high-converting landing pages to boost conversion rates.
Link: Mānuka Honey for gut health
Email Marketing & Creative Direction
![Awareness campaign](https://amreennazeer.com/wp-content/uploads/2024/01/Email1.png)
![One day deals](https://amreennazeer.com/wp-content/uploads/2024/01/Email2.png)
![Product launch](https://amreennazeer.com/wp-content/uploads/2024/01/Email3.png)
Assisting the CRM team with plan and creatives to drive repeat purchases.
UGC Strategy & Influencer Scripts
![Wellness routine GIF](https://amreennazeer.com/wp-content/uploads/2024/01/Routine-Video-1-1.gif)
![Influencer](https://amreennazeer.com/wp-content/uploads/2024/01/Untitled-1.gif)
![WBD Sale](https://amreennazeer.com/wp-content/uploads/2024/01/World-Bee-Day-_1080x1080-1-1-1.gif)
Working directly with client to strategize UGC content to drive conversions.
Digital Growth Hacks
![](https://amreennazeer.com/wp-content/uploads/2024/01/AutumnSale_Artwork3-1-1.png)
Implementing growth hacks like bundling for enhanced AOV.
Target markets
I’ve strategically driven brand presence and growth for Mānuka Health through effective content marketing for these markets.
![](https://amreennazeer.com/wp-content/uploads/2024/01/Untitled-design-2.png)
US
![](https://amreennazeer.com/wp-content/uploads/2024/01/Australia-1.png)
AU
![](https://amreennazeer.com/wp-content/uploads/2024/01/New-Zealand-1.png)
NZ
![](https://amreennazeer.com/wp-content/uploads/2024/01/Japan-1.png)
JP
![](https://amreennazeer.com/wp-content/uploads/2024/01/Hongkong-1.png)
HK