The brand
Traveazy Group
The Traveazy Group is a Dubai-based travel group that caters to both B2C and B2B domains. Their brand Umrahme sells pilgrimage packages to Saudi Arabia, while Holidayme focuses on travel agents, equipping them with tech to help sell travel packages.
The brief
Copywriting for the 3 brands
I’ve supported the brand with storytelling, website content, social media copy, and copywriting for other creative assets.
The services
What I Did at Traveazy
Traveazy ran different awareness, conversion-based, and lead-generation campaigns, for which I supported them with content/copy ensuring it matched their tonality, style of writing, brand story, and target audience.
Paid media copywriting
Wrote ad copies based on target audience and campaign objectives
Social media copywriting
Developed engaging social media copy that mirrored their unique brand voice
Website content
Crafted website content to convey brand’s mission and services.
Link: Holidayme website
Trade show content
Supported the brand with content for various trade show materials
Video scripts
Script writing for UGC and brand-awareness campaigns for paid media
WhatsApp copy
Drafted short and clear WhatsApp messages for various promotions.
SEO-focused blogs
Drafted trending blogs to educate website visitors and rank in Google.
Link: Saudi Arabia tourism
Travel guides
Developed captivating SEO-focused travel guides for Umrahme
Link: Umrahme Travel Guides
Target markets
Developed culturally attuned content for their target audience mainly in the UAE, blending local lingo and marketing nuances with the brand’s tone of voice.
AE